Dan Zarella, author of the new Facebook Marketing Book, recently published an interesting chart of five statistics about Facebook marketing.
While not completely new data, it provides an interesting summary of the best times to post and the best type of content. While I can summarize the information in text, the image below most effectively sums everything up. One thing I would mention about the data is that this appears to be the mean of all pages, which isn’t necessarily the best indicator. For example, we’ve found that posting multiple times a day works well for us, but Zarella’s data suggests posting every other day is the most effective.
My guess is that the data is slightly skewed by celebrities and popular brands who are not as consistent with their updates. Regardless, the information below is pretty interesting.