SEO Strategies for Facebook Pages, the Complete Guide to Groups and More Recent Updates at the Facebook Marketing Bible

The Facebook Marketing Bible, June 2011 edition, now includes even more strategies and updates for marketing your brand on Facebook.

Recent Updates to the FMB

10 Key SEO Strategies Every Facebook Page Owner Should Know. While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans.
The Complete Guide to Using Facebook Groups. Groups are the oldest and simplest way to build community around your brand or company on Facebook. This is our updated guide to using Facebook Groups to draw customers, partners, and friends in conversations around your brand.

Facebook Page Redesign 2011: Marketing Strategies and Best Practices. In February 2011, Facebook launched its first round of major design updates and expanded features affecting Pages for businesses, brands, media, and public figures. Since then, the company has rolled out additional changes to Pages layout and functionality. We walk you through the key changes here.
About the Facebook Marketing Bible

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

Table of Contents excerpted from the full June 2011 Edition

Building Your Brand through Facebook Pages

Page Destination Tab Ad Campaign Strategies
Facebook Pages and Public Profiles
The Profile Page – A Walk-Through
Designing Your Facebook Page

Facebook Page Redesign 2011: Marketing Stategies and Best Practices
The Wall Tab for Making Pages Dynamic and Viral
How to Choose a Landing ‘Tab’ for your Facebook Page
Adding Custom Modules to Your Page
Communicating Through Your Facebook Page

How Your Business Should Reply To Facebook Comments
The Basics of Status Updates for Pages
Demographic Targeting for Status Updates
Updating Facebook Page Status Via Text
Receive Page Status Updates Via Text
How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted
More Ways to Promote Your Facebook Page

How Brands Can Advertise within Social Games
The Basics of Status Updates for Pages
Increase Engagement and Insight through Status Tagging
How to Grow Your Page’s Audience through Page Invitations
SMS Subscription Service for Pages
Branded Virtual Gifts on Facebook Pages for Viral Advertising
Advanced Strategies for Facebook Pages

How to Build a Customized Facebook Landing Page Using Iframes
Facebook Ecommerce: What Features Are Important in a Page Storefront Application
The Best Facebook Page Strategies and the Pages That Use Them
Strategy: How to Promote Your Page in 6 Steps
Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
10 Key SEO Strategies Every Facebook Page Owner Should Know
8 Best Practices for Retailers on Facebook
Marketers Actively Bidding for Generic Facebook Pages
The Facebook Open Graph for Marketers and Content Publishers

The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
Facebook Connect Integration Best Practices from the Platform Showcase
Implementation Options: Like Button
Facebook CTO Bret Taylor Discusses the Open Graph
More Ways to Market on Facebook: Questions, Places, and Deals

How Businesses Can Use Facebook’s “Recommend This Place” to Gain Exposure and Likes
How Pages Can Use the Relaunched Facebook Questions Product
How to Create a Deal with Facebook Deals
The Places We’ll Go: How marketers can use Facebook’s new location features
Facebook Questions – A Walk-Through
How Marketers Can Get The Most Out Of Facebook Questions
Groups and SEO – a Quick Overview
Advertising on Facebook

Page Destination Tab Ad Campaign Strategies
Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
Facebook Ads: Read Before You Get Started
Facebook Ads – A Walk-Through
The Facebook Ads Manager
Facebook Self-Serve Ad Types: Page Ads
Facebook Self-Serve Ad Types: Event Ads
Ads Targeting on Facebook

10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
Friends of Connections Targeting
Facebook Ads: Language Targeting
4 Connection Targeting Tests Every Advertiser Should Run
From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
Time Scheduling
Tools and How-Tos for Marketers

Facebook “Insights” Metrics Dashboard for Page Managers
Using Third Party Tools to Manage Your Facebook Page
How Page Owners Can Restrict Content for Underage Users
How to Export Your Facebook Page Updates to Twitter
Policies, Privacy, and Guidelines to Watch

Promotional/Sweepstakes Policies for Facebook Pages
The Future of Sharing on Facebook: A Hybrid Public/Private Model
Facebook’s Guidelines for Promoting Pages Outside Facebook
Featured Facebook Campaigns

Marriott Resorts, The National Guard, Discover Boating, Bravo, Nike and More
T.G.I. Friday’s, State Farm Latino, Sprint, NASCAR, Honda, Olympic Paint and Bergdorf Goodman
Hot Wheels, New Belgium Brewing, Men’s Health and Women’s Health, Dogs, Callaway Golf and 7-Eleven
Subway, Samsung Televisions, Stoli Vodka, NBC & Bravo and More
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