The Bagel Post

Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
This morning I placed a bagel in the oven, turned on the oven light, and experienced an epipheny. This is one exercise you’ll want to try at home – really.

1. Cut Bagel in Half
2. Place Bagel on Cookie Sheet in the oven.
3. Turn on oven and set to Broil.
4. Don’t leave the oven.
5. Turn on the oven light.
6. Watch the bagel through the window.

Here’s what you’ll see:

The oven heats up and hot air is blown in the bagel’s direction but nothing happens.
This continues for about three minutes.
Then, all of a sudden, the bagel starts to turn brown, slowly at first, and then really quickly, and finally, a moment later, it’s done.

Now apply the following translation:

Bagel=Salesperson
Oven=Sales Trainer
Air=Training
1 Minute=45 Days

Translated Story:

Sales Trainer provides sales training to salespeople and for the first four to five months nothing happens. The salespeople remain in the training and all of a sudden, after about 6 months, the salespeople appear to understand the training. And then, very rapidly, after just a couple of more months, they’re complete.

Salespeople may be like children, but in training they’re more like bagels in an oven.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s